"Women read comics. Anyone at all engaged in social media knows this. Women read comics and are a driving force behind fandom. I think I could call them the driving force behind fandom and put up a convincing argument. Just think about it: what fandoms have driven America crazy in the last decade? Could anyone dissuade me from saying that they were Harry Potter, Twilight and the Hunger Games? “Avatar” may have put butts in theater seats, but you don’t hear about it… ever. No one is immersed in the world of “Avatar” except James Cameron and people who enjoy wearing Na’vi Zentai suits. “The Avengers” was pretty darn huge and, if Tumblr is any indication, a whopping portion of the people driving that fandom online do not possess a Y chromosome. Women engage in fandom to levels that men do not. When women get behind something, their sheer numbers and passion force it into the mainstream. That’s why you can name the actor who plays that werewolf kid in “Twilight” and probably sing at least the chorus to one Justin Bieber song. What do tween boys like? I have no clue. Sports? Probably sports."

Brett White, Comic Book Resources (via wandrinparakeet)

and yet men remain the most marketed demographic for just about everything.

(via ohhoechno)

I’m pretty sure the only men who spend more time thinking about DC than women on Tumblr are the men who actually work there.

(via touchofgrey37)